Learning outcomes for Marketing major
Student seeking a bachelor’s degree in business administration with a Marketing major are expected to acquire the following learning outcomes:
- Students will demonstrate ability to synthesize the key variables in a marketing situation.
- Students will demonstrate ability to evaluate the importance of ethics, diversity and global issues in marketing and in the business environment.
- Students will demonstrate the necessary research and analytical skills to support a broad range of marketing strategic and operational decisions.
- .- Students will demonstrate ability to Communicate effectively and persuasively the principles and concepts of marketing as they apply in unique business settings.
- Students will demonstrate marketing competencies through real work experience and related networking
Curriculum for Marketing major
Freshmen Level-Fall & Spring Semester
| Course | Earned credits | Contact hours/week |
| Intensive General English | 3 | 9 |
| Debating Skills | 1 | 1.5 |
| Calculus for Business | 3 | 4.5 |
| French I | 1 | 3 |
| Algorithms and Data Structures | 3 | 4.5 |
| TBS Organization Seminar | 0 | 1 |
| Principles of Management | 3 | 4.5 |
| Linear Algebra for Business | 3 | 4.5 |
| Financial accounting | 3 | 4.5 |
| Introduction to Microeconomics | 3 | 4.5 |
| Probability & Statistics for Business I | 3 | 4.5 |
| French II | 1 | 1:30 |
| Information System Design & Database | 3 | 3 |
Sophomore Level-Fall & Spring Semester
| Course | Earned credits | Contact hours/week |
| Business English | 2 | 1:30 |
| Managerial Accounting | 3 | 4.5 |
| Introduction to Macroeconomics | 3 | 4.5 |
| Web Development | 3 | 3 |
| Probability & Statistics for Business II | 3 | 4.5 |
| Introduction to Management of Information Systems (MIS) | 3 | 4.5 |
| Business law | 3 | 3 |
| Fundamentals of Marketing | 3 | 4.5 |
| Business Optimization | 3 | 4.5 |
| Principles of Finance | 3 | 4.5 |
| Technical writing | 2 | 3 |
| Advanced Web Development | 3 | 3 |
For Junior & Senior classes, the student must also choose a minor from other disciplines. A minor includes at least five classes as specified by discipline.
Courses taken for the major in Marketing
Junior-level
| Course | Earned credits | Contact hours/week |
| Consumer Behavior | 3 | 4.5 |
| Product Management | 3 | 4.5 |
| Marketing Communication | 3 | 4.5 |
| International Marketing | 3 | 4.5 |
| Marketing Channels | 3 | 4.5 |
| Digital Marketing | 3 | 4.5 |
| Sales Management | 3 | 4.5 |
| Production and Operations Management | 3 | 4.5 |
Senior-level
| Course | Earned credits | Contact hours/week |
| Marketing Research | 3 | 4.5 |
| Services Marketing | 3 | 4.5 |
| Brand Management | 3 | 4.5 |
| Strategic Marketing Management | 3 | 4.5 |
| Capstone Project | 6 or 12 | NA |
The Capstone project is worth 12 credit hours when taken as an internship project. The student may also take a project at the school having 6 credits and must supplement the needed credits to satisfy graduation requirements of 130 credits.
Minor Business Analytics
| Junior level | Senior Level |
| Course | Course |
| Decision & Game Theory | Supply Chain Management |
| Data Analysis | |
| Econometrics | |
| Business Data Mining | |
| Reporting Skills |
Minor IT
| Junior level | Senior Level |
| Course | Course |
| Business Intelligence and Database Administration | Object-Oriented Programming |
| System Administration (Linux) | Standards for IT Project Management or Web Services |
| Information Systems Assurance and Security | |
| Reporting Skills |