Marketing Major

Learning outcomes for Marketing major

Student seeking a bachelor’s degree in business administration with a Marketing major are expected to acquire the following learning outcomes:

Students will demonstrate ability to synthesize the key variables in a marketing situation.
Students will demonstrate ability to evaluate the importance of ethics, diversity and global issues in marketing and in the business environment.
Students will demonstrate the necessary research and analytical skills to support a broad range of marketing strategic and operational decisions.
Students will demonstrate ability to Communicate effectively and persuasively the principles and concepts of marketing as they apply in unique business settings.
Students will demonstrate marketing competencies through real work experience and related networking

Curriculum for Marketing major

Freshmen Level

Course	Earned credits	Contact hours/week
Intensive General English	3	9
Debating Skills	1	1.5
Calculus for Business	3	4.5
French I	1	3
Algorithms and Data Structures	3	4.5
TBS Organization Seminar	0	1
Principles of Management	3	4.5
Linear Algebra for Business	3	4.5
Financial accounting	3	4.5
Introduction to Microeconomics	3	4.5
Probability & Statistics for Business I	3	4.5
French II	1	1:30
Information System Design & Database	3	3

Sophomore level

Course	Earned credits	Contact hours/week
Business English	2	1:30
Managerial Accounting	3	4.5
Introduction to Macroeconomics	3	4.5
Web Development	3	3
Probability & Statistics for Business II	3	4.5
Introduction to Management of Information Systems (MIS)	3	4.5
Business law	3	3
Fundamentals of Marketing	3	4.5
Business Optimization	3	4.5
Principles of Finance	3	4.5
Technical writing	2	3
Advanced Web Development	3	3

Junior level

For Junior & Senior classes, the student must also choose a minor from other disciplines. A minor includes at least five classes as specified by discipline.

Course	Earned credits	Contact hours/week
Consumer Behavior	3	4.5
Product Management	3	4.5
Marketing Communication	3	4.5
International Marketing	3	4.5
Marketing Channels	3	4.5
Digital Marketing	3	4.5
Sales Management	3	4.5
Production and Operations Management	3	4.5

Senior level

Course	Earned credits	Contact hours/week
Marketing Research	3	4.5
Services Marketing	3	4.5
Brand Management	3	4.5
Strategic Marketing Management	3	4.5
Capstone Project	6 or 12	NA

The Capstone project is worth 12 credit hours when taken as an internship project. The student may also take a project at the school having 6 credits and must supplement the needed credits to satisfy graduation requirements of 130 credits.

Minors

Minor Business Analytics

Junior level	Senior Level
Course	Course
Decision & Game Theory	Supply Chain Management
Data Analysis
Econometrics
Business Data Mining
Reporting Skills

Minor IT

Junior level	Senior Level
Course	Course
Business Intelligence and Database Administration	Object-Oriented Programming
System Administration (Linux)	Standards for IT Project Management or Web Services
Information Systems Assurance and Security
Reporting Skills

University of Tunis

Because The World Needs More Leaders