Marketing Major

Learning outcomes for marketing major:

Student seeking a bachelor’s degree in business administration with a Major of marketing are expected to acquire the following learning outcomes:

  1. The student demonstrates ability to synthesize the key variables in a marketing situation. (ISLO 1)

  2. The student demonstrates ability to evaluate the importance of ethics, diversity and global issues in marketing and in the business environment. (ISLO 2)

  3. The student demonstrates the necessary research and analytical skills to support a broad range of marketing strategic and operational decisions. (ISLO 3)

  4. The student demonstrates ability to communicate effectively and persuasively the principles and concepts of marketing as they apply in unique business settings. (ISLO 4)

  5. The student demonstrates teamwork skills (ISLO 5).

Curriculum for marketing major:

Freshmen level

CourseEarned creditsContact hours/week
Intensive General English39
Debating Skills11.5
Calculus for Business34.5
French I13
Algorithms and Data Structures34.5
TBS Organization Seminar01
Principles of Management34.5
Linear Algebra for Business34.5
Financial accounting34.5
Introduction to Microeconomics34.5
Probability & Statistics for Business I34.5
French II11:30
Information System Design & Database33

Sophomore level

CourseEarned creditsContact hours/week
Business English21:30
Managerial Accounting34.5
Introduction to Macroeconomics34.5
Web Development33
Probability & Statistics for Business II34.5
Introduction to Management of Information Systems (MIS)34.5
Business law33
Fundamentals of Marketing34.5
Business Optimization34.5
Principles of Finance34.5
Technical writing23
Advanced Web Development33

Junior level

CourseEarned creditsContact hours/week
Consumer Behavior34.5
Product Management34.5
Marketing Communication34.5
International Marketing34.5
Marketing Channels34.5
Digital Marketing34.5
Sales Management34.5
Production and Operations Management34.5

Senior level

CourseEarned creditsContact hours/week
Marketing Research34.5
Services Marketing34.5
Brand Management34.5
Strategic Marketing Management34.5
Capstone Project6 or 12NA

The Capstone project is worth 12 credit hours when taken as an internship project. The student may also take a project at the school having 6 credits and must supplement the needed credits to satisfy graduation requirements of 130 credits.


For Junior & Senior classes, the student must also choose a minor from other disciplines. A minor includes at least five classes as specified by discipline.

Minor IT

Junior levelSenior Level
Business Intelligence and Database AdministrationObject-Oriented Programming
System Administration (Linux)Standards for IT Project Management or Web Services
Information Systems Assurance and Security
Reporting Skills

Minor Business Analytics

Junior levelSenior Level
Decision & Game TheorySupply Chain Management
Data Analysis
Time Series Analysis
Reporting Skills