Learning outcomes for marketing major:
Student seeking a bachelor’s degree in business administration with a Major of marketing are expected to acquire the following learning outcomes:
The student demonstrates ability to synthesize the key variables in a marketing situation. (ISLO 1)
The student demonstrates ability to evaluate the importance of ethics, diversity and global issues in marketing and in the business environment. (ISLO 2)
The student demonstrates the necessary research and analytical skills to support a broad range of marketing strategic and operational decisions. (ISLO 3)
The student demonstrates ability to communicate effectively and persuasively the principles and concepts of marketing as they apply in unique business settings. (ISLO 4)
The student demonstrates teamwork skills (ISLO 5).
Curriculum for marketing major:
Freshmen level
Course Earned credits Contact hours/week Intensive General English 3 9 Debating Skills 1 1.5 Calculus for Business 3 4.5 French I 1 3 Algorithms and Data Structures 3 4.5 TBS Organization Seminar 0 1 Principles of Management 3 4.5 Linear Algebra for Business 3 4.5 Financial accounting 3 4.5 Introduction to Microeconomics 3 4.5 Probability & Statistics for Business I 3 4.5 French II 1 1:30 Information System Design & Database 3 3
Sophomore level
| Course | Earned credits | Contact hours/week |
|---|---|---|
| Business English | 2 | 1:30 |
| Managerial Accounting | 3 | 4.5 |
| Introduction to Macroeconomics | 3 | 4.5 |
| Web Development | 3 | 3 |
| Probability & Statistics for Business II | 3 | 4.5 |
| Introduction to Management of Information Systems (MIS) | 3 | 4.5 |
| Business law | 3 | 3 |
| Fundamentals of Marketing | 3 | 4.5 |
| Business Optimization | 3 | 4.5 |
| Principles of Finance | 3 | 4.5 |
| Technical writing | 2 | 3 |
| Advanced Web Development | 3 | 3 |
Junior level
| Course | Earned credits | Contact hours/week |
|---|---|---|
| Consumer Behavior | 3 | 4.5 |
| Product Management | 3 | 4.5 |
| Marketing Communication | 3 | 4.5 |
| International Marketing | 3 | 4.5 |
| Marketing Channels | 3 | 4.5 |
| Digital Marketing | 3 | 4.5 |
| Sales Management | 3 | 4.5 |
| Production and Operations Management | 3 | 4.5 |
Senior level
| Course | Earned credits | Contact hours/week |
|---|---|---|
| Marketing Research | 3 | 4.5 |
| Services Marketing | 3 | 4.5 |
| Brand Management | 3 | 4.5 |
| Strategic Marketing Management | 3 | 4.5 |
| Capstone Project | 6 or 12 | NA |
The Capstone project is worth 12 credit hours when taken as an internship project. The student may also take a project at the school having 6 credits and must supplement the needed credits to satisfy graduation requirements of 130 credits.
Minors
For Junior & Senior classes, the student must also choose a minor from other disciplines. A minor includes at least five classes as specified by discipline.
Minor IT
| Junior level | Senior Level |
|---|---|
| Business Intelligence and Database Administration | Object-Oriented Programming |
| System Administration (Linux) | Standards for IT Project Management or Web Services |
| Information Systems Assurance and Security | |
| Reporting Skills |
Minor Business Analytics
| Junior level | Senior Level |
|---|---|
| Decision & Game Theory | Supply Chain Management |
| Data Analysis | |
| Econometrics | |
| Time Series Analysis | |
| Reporting Skills |